Through our research, we identified the most effective means to reach our customers. Pinpointing specific device details such as cell phone provider, operating system, and browser helped us target and understand the type of customers we were likely to engage with
As a result of identifying our customers’ locations at any given time, our ad reach more than doubled across every age group. This, in turn, boosted responses and significantly increased overall orders
With a budget of $2000 allocated to each ad buy, we managed to scale the results and enhance the effectiveness of every subsequent ad purchase.
When running ads, we leveraged various menu items to analyze which audience segments responded and their geographic origins.